Following on from the success in 2008, the Institute of Management Technology [IMT] in Ghaziabad is hosting the second International Conference of Brand Management 2010. This year’s conference is collaboration between the IMT and the prestigious Centre for Indian Business at the University of Greenwich, London. Spearheaded by conference Chairs Dr. Lubna Nafees [IMT], Dr. Omkumar Krishnan [IMT] and Mr. Tim Gore, OBE [Greenwich], this International Conference became the Brand Management diary date of the year.
The ICBM team this year excelled itself, attracting such luminary speakers as Professor Abraham Koshy, Professor of Marketing at the Indian Institute of Management, Ahmedabad and an authority on Brand, Mr. Biren Ghose, Country Head Technicolor and General Manager of Paprikaas Interactive and Mr. Kensaku Konishi the President and CEO of Canon India. Power packed branding sessions, bespoke workshops and a unique conference with three exclusive ‘tracks’ sparked interest at home as also across the globe.
Delegates booked in from as far afield as Japan, the UK, the USA, Malaysia and Saudi Arabia to participate in delivering some of worlds’ best pioneering academic research in Brand Management. Over 300 faculty and students from 3 different continents vied to submit work for the conference and to attend sessions delivered by global leaders in Brand Management such as Alok Bharadwaj, Senior Vice President of Canon India, Anshul Mathur , Director of Communications & Public Affairs at BP India abd Tuhin Sen, Creative Director of Saatchi & Saatchi, New Delhi.
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